Company Profile
Nielsen-Kellerman Company designs, manufactures and distributes rugged, waterproof environmental and sports performance instruments for active lifestyles and technical applications, including:
Customer Service and Commitment
Nielsen-Kellerman has been in business for over 30 years, and has focused relentlessly on meeting the specialized measurement needs of demanding outdoor customers. Olympic athletes, firefighters, and military professionals are just some of the NK customers who rely on our products for accuracy and durability. Delivering anything less than the highest level of quality is not an option. Whatever the niche, we know our customers won't forgive us for letting them down, and will tell their friends what they think of us, good or bad. From order entry to customer support for the life of our products (and beyond), when our customers call, email, tweet (KestrelChick or NK Rowing) or facebook us, we bend over backwards to keep them happy.
Every NK product undergoes rigorous functional and sealing testing and, where applicable, calibration against NIST-traceable standards, before it leaves the plant. Every product is also covered by a full warranty against defect or failure to perform (two to five years depending on product). Beyond the warranty period, we do all we can to keep our customers in the NK family with our Customer Care Program that provides a generous trade-in allowance towards a replacement NK product, no matter the age or condition of the product being replaced. We know that convincing customers to purchase a product is just the first step -- once you're an NK customer, we want you to stay one for life! We're proud of our tremendous repeat and referred customers and virtually non-existent return rate.
Innovative US Manufacturer
NK began business in an upstate New York basement, and we remain committed to US manufacturing to this day. We design here, we source all the parts we can in the US, and we build here. We continuously improve our product, processes, flow, inventory management and people to stay cost-competitive and ensure we can deliver what our customers need when they need it.
Sustainability
We strive to conduct our business in a sustainable manner and minimize harm to the environment by actively implementing company-wide plans to conserve energy, reduce waste, and recycle. We conduct life-cycle analysis of shipping impact to determine the most effective packaging for each product and minimize "shipping air." We use recycled products in packaging where the benefits are clear.
Giving Back to the Community
After 30 years, we've got a lot of friends in some close-knit communities. We appreciate our customers and friends, and focus our charitable activities on giving back to the communities that support us and our employees. We donate over 2% of our pretax profits to charitable organizations that we believe are helping make the world a better place in ways relevant to our customers.
In rowing, NK has partnered with USRowing to ensure that the National Team coaches, boats and athletes are outfitted with the latest NK electronics. NK also supports the rowing community at all levels by awarding annual development grants to both rowing programs and individual athletes who are striving towards a goal.
NK Core Values
Integrity
Our products are designed and engineered to give our customers accurate and reliable measurements. All sales literature and specifications are honest and complete. We stand behind our brands. See for yourself! Our company blog documents not only customer stories and deals, but a behind-the-scenes view of the people and production processes that drive NK. We want you to get to know us - we've got nothing to hide!
Integration
NK is a vertically integrated company. We design, manufacture, market, sell, and service all our products. We treat our manufacturing operation as an asset, not a liability and we use this asset to ensure the quality and performance of our products. We're close to our customers, and we use that knowledge to design better products. Every new product team has representatives from sales, service, design and production working together every step of the process to produce a result far better than each department working alone could ever create.
Innovation
NK approaches every development challenge with a process designed to first create a complete understanding of our customers' needs, including target product value. We then methodically research every technical challenge and identify and test solutions. Finally, we leverage our years of experience and knowledge in designing waterproof, rugged, accurate and easy-to-use products to provide our customers with an innovative solution others have failed to provide. Our goal is a product that is so obviously "right for its job" that the end result seems simple.
Improvement
We never rest on our achievements. Every single person comes in every day committed to finding at least one way to make our jobs, products and service better. We make dozens of improvements large and small every day. We're grateful for the opportunity, and we have fun!
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